![]() In another study, 86% of customers believe an authentic brand voice significantly influences their decision to support a brand. For instance, 83% of customers cite trust as a mandatory prerequisite before buying from a brand. It sets you apart from the sea of competitors and other brands clamoring for customers’ attention.Īnd when customers feel connected to how a brand presents itself, they are more loyal and trusting of the brand. Your brand voice tells customers who you are, including your personality and values. Having a well-defined brand voice is not just a matter of being professional as a brand. In fact, in one survey, 88% of marketers admitted a distinct brand voice is vital in creating better customer connections. ![]() You're right if you’ve had a nagging feeling that a unique brand voice is important. Why Should You Care About Your Brand Voice? It will also encompass the tone, visual elements, choice of words, and the emotional impact you hope to achieve with your messaging. ![]() It’s also a way to start building a connection of trust and loyalty with your target audience.īut your brand voice is not just about how you speak on the surface level. Your brand voice is one way that customers and prospects rely on to identify you from a sea of competitors. The brand voice unveils the proverbial corporate veil to give a glimpse into the personality and values of a brand. Today’s guide explores all you need to know about defining and polishing your brand voice.Ī brand voice is simply how a business speaks or communicates with its customers. It’s also key to ensure you’re consistent with your brand voice. But, making a meaningful connection with customers goes beyond defining the brand voice. Knowing how to define your brand voice lays a good foundation for communicating with customers and prospects. The opposite is also true- a poorly structured brand voice can cause distrust and a lack of connection with customers. Your company’s brand voice helps you build meaningful connections with your customers and prospects. Here’s to everyone who rises to the challenge of “keen perception and cleverly apt expression”.When we say Nike is inspiring, Cocala fun, and IBM sophisticated, we’re referring to the brand voice. So here’s to everyone who loves the way words create humor and laughter. Just wait a few weeks and you’ll be able to buy one at a garage sale for a quarter.” Here’s another-it’s snarky, not sarcastic:Ī clever friend of mine, referencing the book I just wrote, asked, “Do you know anyone who bought your book? I’d rather borrow it than buy it.” “I think most people delete my existence without telling me, so thanks for your kindness.” See the difference? It’s ridiculous, so that’s not sarcasm-it’s wit. Knowing that can be done, though, it makes me wonder if I might be able to delete all record of you completely.” “Just accidentally deleted all your texts. I was bummed, because he’s a very clever texter, but here’s what I sent him: I just accidentally deleted all the texts that a friend of mine had sent over the last several months. Wit and snark allow one to laugh at themselves, to be a willing participant in the ridiculousness of the moment. ![]() Wit is a servant of cleverness, a servant of using language or situations to make people chuckle. See the mean edge there? A situation like that doesn’t really lend itself to wit or snark, because it’s just an honest mistake. That’s one thing we can always count on-no matter how bad we look, you always make us feel better.” You say, “As usual, tremendous job of preparing yourself to be out in public. Here’s sarcasm: A friend shows up with their shirt buttons buttoned in the wrong holes. Sarcasm has an edge to it, a bite that is a little mean. Wit, however, is “the keen perception and cleverly apt expression of those connections between ideas that awaken amusement and pleasure”. Sarcasm is defined as “harsh or bitter derision or irony”. Why? Using the word “sarcasm” to define snark is a bit harsh. I view snark as a little more harmless than that. According to the Urban Dictionary, Snark is “the combination of “snide” and “remark”. ![]()
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